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Perception of traditional brands after visual rebranding

 

Dear participants,

This survey is part of my bachelor's thesis at Darmstadt University of Applied Sciences and is aimed at people aged 18 and over. The aim of the survey is to examine the perception of visual changes (e.g., logo, imagery, and campaign design) in traditional brands in the fashion industry.

Note:

  • This survey is about the fashion brand Burberry.
  • There are no right or wrong answers.
  • Only your personal assessment counts.


The survey is anonymous and takes about 3–5 minutes to complete. Your data will be used exclusively for scientific purposes and will not be passed on to third parties.

Thank you for participating!

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.

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